With the theme of?“Guzhen Lights up the World“, the fair upheld its?professional, market-oriented, and international positioning. The main venueGuzhen Convention and Exhibition Center, partnered?with eight major professional lighting megastores?in the town to form the distinctive “1+8+N” large lighting expo pattern featuring”exhibition in the front and factory in the back, linkage between exhibitions and stores, and integration of exhibitions and online platforms”.

Global Focus: Hundreds of Thousands Gather For The Golden Autumn Feast

By 13:00 on October 25, the main venue of the 33rd Guzhen Lighting Fair had received?a total of 75,877 professional visits. Among them were?4,853 overseas visitors, marking a?6.47% increase?from the 2024 Autumn Fair, representing?144 countries and regions–?a record high in both visitor numbers and the number of source countries and regions?for the autumn fair. The eight sub-venues recorded?over 80,000 visits, bringing total visits across nine venues to?nearly 160,000.

Over 200 mass media, professional media and social media influencers?covered the fair through reports, interviews, short videos, and interactive live streaming,?delivering immersive coverage.

International merchants came in endless streams?to check products, inquire about technologies, and place orders;?exhibitors made in-depth efforts?in collaborating, engaged in extensive exchanges, explored markets, and acquired customers resources.

Both sides commended the fair for its precision, efficiency, and fruitful outcomes,?expressing great anticipation for?the 34th Guzhen Lighting Fair?in March 2026 and?the Guzhen Outdoor Lighting Expo?(Summer Fair) in May 2026.

Industry Takes The Lead: Quality Projects Worth of RMB 2.5 Billion Landed

Focusing on industrial implementation and market expansion, the opening ceremony witnessed the signing of 20 key projects-spanning the “Manufacturing Enterprise Settling-In Registered Projects”, “Culture, Tourism and Service Sector Projects”, and “Settling-In Projects of Guzhen Town ManufacturingEnterprises”-with a total investment of RMB 2.5 billion. The event also witnessed the launch of China’s first AI-powered lighting applicationplatform- “Xingyao★Zhihui”.

A series of manufacturing, culture-tourism service projects and digital platforms have been implemented, underscoring Guzhen’s steady progress in high-quality development and sending a strong signal for abundant opportunities of industrial upgrading!

Upgraded Pattern+ New Ecosystem

At the main venue-?Guzhen Convention and Exhibition Center, eight halls?opened simultaneously, bringing together?over 1,000 premium brands. Exhibits spanned the upstream, midstream, and downstream segments of the lighting industry chain,?including smart lighting, residential lighting, commercial lighting, outdoor lighting, special lamp, machinery and equipment, and auxiliary components and accessories, and extended into?pan-home furnishing sectors?such as ceramic sanitary ware and smart locks.

Each of the eight halls?offered differentiated themes?and integrated categories, precisely aligning with industry trends and market demands.

Hall A focused on the?smart lighting segment, showcasing?cutting-edge solutions?such asi intelligent light-sensing control, AI-adaptive dimming, and whole-home smart connectivity, reflecting the core direction of “transformation toward intelligence” in the lighting industry.

Hall B centered on “human-centric lighting“, highlighting natural light simulation technologies, biological rhythm lighting environments, and commercial scenario-based lighting solutions to?meet new demands for healthy lighting and scenario-based experiences.

All halls brought together resources from across the?industry chain,?enabling?technology sharing and resource complementarity, fostering an industrial ecosystem characterized by “gathering chains into clusters and advancing collectively as a cluster“. The venue is bustling with?a constant flow of merchants, and the sound of exchanges rises and falls, presenting a?busy and vibrant trade scene.

Smart Innovation+ Low-carbon Trend

Tens of thousands of “specialized, sophisticated, special and innovative” products and cutting-edge technologies were unveiled,?showcasing a comprehensive panorama of new trends?in lighting and cross-boundary integration, reinforcing the platform strength of “intelligentization, digitalization, and innovation” of Guzhen Lighting Fair.

Many enterprises accurately positioned themselves at?industry trend, unveiling new products?such as original designs, smart systems, full-spectrum healthy lighting, solar applications, photovoltaic storage, cultural tourism illumination, and aquaculture lighting-indicating that enterprises shift from “large and comprehensive” to?differentiated tracks?to accelerate their breakthroughs, with their products boasting intensive technological highlights and their?scenario-based experiences?undergoing iterative upgrades.

Some?leading companies?tapped into the new blue ocean of?silver economy through senior-friendly lighting products; light strip brands continue to expand to?cover full-series specifications?to meet customized needs for different scenarios; power supply manufacturers have connected to?mainstream systems such as Mijia and Huawei. Through “modular cloud platforms + offline light intelligence“; smart streetlight manufacturers combined AI IoT, wind-solar hybrid power, photovoltaic energy storage, and security monitoring?to promote the construction of smart cities.

Art lighting companies increased their?added value through original designs?and secured numerous?export orders via cross-border e-commerce channels; the machinery and auxiliary equipment zone showcased advanced intelligent solutions including ultra-high-speed SMT machines, packaging aging equipment, laser cutting, and mold testing equipment,?attracting a large number of professional buyers.

Purchasing Delegation + Direct Order Signing

The Guzhen Lighting Fair?continues to deepen?its innovative model of “promoting trade through exhibitions, boosting exhibitions through trade“, building platforms for supply-demand matching?through a series of high-end business activities?to link the lighting industry efficiently with global markets.

The Autumn Fair premium project-the?Hosted Buyer Program?was full of highlights. It specially invited hundreds of overseas powerful buyers to visit in groups,?arranging business matching, souring tour of sub-venues, and networking party, addressing manufacturers’ pain points for?real demand identification,?precise resource matching, and efficient business transactions, shortening negotiation cycles, and doubling transaction efficiency.

On the evening of?October 24, the networking party was held at?one of the sub-venues–Huayi Plaza. Brand owners, domestic lighting mall representatives, and overseas premium buyers gathered for the “2025 Guzhen Lighting Fair Short Video & Live Creator Contest Awards” ceremony. Leveraging the relaxed and pleasant exchanges, manufacturers and buyers conducted in-depth discussions on?procurement needs, fostering more business cooperation opportunities.

During the fair, all eight sub-venues simultaneously hosted procurement, order placement, business matching exchanges, training, and promotional events, including the “High-Quality Lighting Foreign Trade Selection Fair” held by Lihe Lighting Expo Centre, the “Autumn Specialty Lighting Expo” held by Star Alliance Global Brand Lighting Center, “Guyi Industry Community All-Category Procurement Festival” held by Guyi Qingfeng LED Lighting Trading City and Guyi Ruifeng International Lighting Fittings City, and the “International Lighting Expo” held by Lighting Era Center, all of which drew large crowds, adding a vibrant atmosphere to the commercial and trade of Guzhen in the golden autumn.

Pool Wisdom And Discern Industry Trends

During the exhibition,?the main venue hosted a series of wonderful exchange activities, including the Lighting Products & Marketing Innovation Exchange Conference, the Home Lighting Smart Ecosystem Co-Creation Exchange Conference, the 2025 Intelligent Lighting Green Development Exchange Conference, and the Dengju Platform Launch Conference.

The events gathered experts and industry leaders from authoritative organizations, including the China Association of Lighting Industry and China Telecom; experts and scholars from?JD Home, Xiaomi Group, Opple Lighting, and HONYAR Electrical; heads from renowned platforms such as?Shopee, Amazon, Damai International, and Coupang?shared cutting-edge perspectives and practical experience, providing direction for the next round of growth in the lighting industry.

In addition, this exhibition partnered with the Guangdong E-commerce Association to jointly host the “High-end Private Sharing Session on E-Commerce of Guangdong E-commerce Association” and the “2025 Guangdong (Zhongshan) Lighting Industry Belt Emerging Markets Platform Matchmaking Conference“, precisely targeting e-commerce transformation and the development of emerging markets,?creating a platform for enterprises to interpret policies and connect resources.

A leap towards innovation,?stand firm in the?global stage with “quality”. The 33rd Guzhen Lighting Fair concluded successfully! Achieve synergy across the entire supply chain and revitalize the exhibition and trade ecosystem.?

The 34th Guzhen Lighting Fair will be held on March 18, 2026. We look forward to collaborating with lighting professionals worldwide to advance the industry and embrace a brighter future!

We extend our most sincere gratitude to all exhibitors, partners, media colleagues, and every visitor who attended this grand event! Your strong support and enthusiastic participation have made this Guzhen Lighting Fair shine with unique brilliance. Let’s meet in March and May 2026, and continue to join hands to write a more dynamic new chapter for Guzhen’s lighting industry.

 The 34th Guzhen Lighting Fair 

?Fair Date：18-21 March 2026?

?Main Venue：Guzhen Convention and Exhibition Center

Zhongshan City · Guangdong Province · China 

See you in spring!

New Record! The 33rd Guzhen Lighting Fair Hits 160,000 Visits最先出現(xiàn)在IMSINOEXPO。

The?8 exhibition halls?of the main venue cover the entire industrial chain, including?decorative lighting, smart home lighting, residential lighting, commercial lighting, outdoor lighting, special lamps, machinery and equipment, and accessories.

Trend One: Comprehensive Category Layout to Seize the High Ground of the Industrial Ecology

Conforming to the industry trend of?“optimizing the supply chain and fostering new quality productivity”, the fair focuses on displaying?popular lighting fixture categories, from LED chip packaging to smart lighting applications, highlighting the structural advantage of the Guzhen Lighting Fair as a?“global procurement platform”.

The main venue will feature?extended product lines of well-known home & commercial lighting brands?(focused on health-oriented products: dynamic rhythm light, solar spectrum light, mood-soothing sleep aid light).

It will also launch?new product lines in emerging sectors?(aviation lighting, sports lighting) for global buyers, showcasing origin-based brands’ capability to shift from traditional lighting to high-tech fields.

Guzhen Lighting Fair highlights the industry’s shift from “cost competition” to “smart value creation”, with greater emphasis on technology integration and ecosystem building.

Trend Two: Dual-Engine Drive, “AI + New Energy” Takes the Center Stage

Under the?“dual carbon” goals, the?deep integration of new energy lighting and AI intelligence?will be a major highlight of the fair. Visitors can enjoy an on-site?immersive experience of low-carbon green scenarios?combining photovoltaic power, energy storage, and smart control.

The organizer have selected premium brands in promising “blue ocean” categories, introducing two upgraded segments:

? Smart Fisheries – High-powered LED fish-gathering lights and marine lighting solutions, with an AI big-data system that automatically switches between cyan, blue, and green bio-spectrum according to fish school activity, boosting catch efficiency in real time.

? Zero-Carbon Landscapes – Solar streetlights, decorative lamps, and garden lights implanted with “light energy recovery + efficient charging” integrated technology, presenting safer and more reliable multi-scenario applications at the main venue.

Trend Three: Original Designs Collide with New Materials to Define New Standards for Artistic Lamps

Personalized consumption and eco-friendly materials are driving artistic lighting towards delivering greater?“emotional value”.

The Guzhen Lighting Fair embraces this shift, using functional innovation to build strong differentiation barriers, and making aesthetic expression a brand’s most powerful moat:

It targets the?mid-to-high-end overseas markets?and aims to secure bestseller orders abroad.

To meet the strong demand for artistic lamps in?Europe, the US, and “Belt and Road” markets, the decorative lighting section focuses on three core styles:?light luxury, Nordic, and modern.

The section has achieved?a comprehensive material upgrade. For example, aviation-grade aluminum and nano-coating technology are adopted, all-copper materials and hand-blown glass technology are used.

Trend Four: New Application Scenarios Make LED Strips the Centerpiece of Spatial Aesthetics

LED strip exhibitors have long been?enhancers of spatial art. At this fair, brands are expanding from basic lighting to to in-depth development of?“light effects + function + scenarios”, aligning with the trends of?minimalism, no-main-lamp designs, and full-color ambience, promoting the?diversification and scenario-based application of LED strips.

Three key on-site highlights previewed ahead:

• Silicone + 3D-shaped flexible strips?– bendable, twistable, and cuttable, perfect for artistic installations and commercial window displays with instant visual impact.
• Extendable, multi-color low-voltage strips?– Equipped with dual charging of solar and Type-C, ideal for camping, emergencies, and car trunks, all in one strip.
• COB smart strips?– Featuring human-sensing linked rhythmic dimming, with brightness and color temperature adapting in real time, suitable for supermarkets, hotels, and homes.

Light up the world from the?Lighting Capital of China. The 33rd Guzhen Lighting Fair is more than a grand gathering of products and technologies – it maps a clear path for?China’s lighting industry transformation and upgrading.

Leading companies are building their technological barriers, securing global orders through zero-carbon standards and full-solution delivery, while SMEs hone their focus on niche markets to become “hidden champions”. The entire industry is accelerating toward greater intelligence, green development, and branding.

If you want to?Find more lighting products，Keep up with industry trends，Get exclusive recommendations，

Register for the?33rd Guzhen Lighting Fair?now?to save?100 CNY admission fee

 33rd Guzhen Lighting Fair 

?Fair Date?22-25 October 2025?

?Main Venue?Guzhen Convention and Exhibition Center

Zhongshan City · Guangdong Province · China 

See you in autumn!

33rd Guzhen Lighting Fair: 4 Product Trends & Industry Chances最先出現(xiàn)在IMSINOEXPO。

Visa-Free Policy Enhances Global Participation

China’s visa-free policy lets international visitors attend FHC2025 visa-free, a golden chance to connect face-to-face with global buyers. Covering 54 countries (including key European and Asian markets), it allows 15-day business stays. Exhibitors get fast-track entry with invitations, plus 24-hour visa-on-arrival at Shanghai and other major ports. It is worth noting that Russian citizens holding ordinary passports can enjoy visa-free business activities for 30 days, which is twice the 15-day standard of other countries.

Global Cuisine, Flavors Unite in Shanghai

FHC 2025: Building an Efficient Bridge for the Food & Beverage Industry, Unleashing New Momentum and Possibilities for Global Trade as a ‘Super Connector’.

As of now, international pavilions from?Italy, Japan, Singapore, South Korea, Spain, Turkey, Germany, Austria, Australia, the UK, Armenia, Thailand, Russia, the EU, South Africa, the USA, Switzerland, the Netherlands, and Ecuador?have confirmed their participation in FHC 2025. They will showcase their premium products, providing abundant import options for China and the broader Asia-Pacific food and catering market.

Multiple efficient business matchmaking sessions facilitate precise buyer-supplier pairings, with continuous order intentions secured and on-site successes reported. International pavilions not only showcased the diverse appeal of the F&B industry, but also demonstrated FHC’s core value as a global trade bridge through tangible results—proving ‘effective participation delivers exceptional outcomes’.

15 Major Food & Beverage Categories

FHC Shanghai Global Food Trade Show covers 15 major exhibition sections, including meat, aquatic product, leisure food & beverage, dairy, sweets &chocolate, catering supply chain & raw material, condiments & oil, coffee &tea, bakery & light meal, food processing & packaging, prefabricated dishes & central kitchen, canned food & raw materials, machinery and equipment, hot pot ingredients and supplies, baby & child food products, food & medicine homology.  

The two potential fields of baby & child food products, food & medicine homology, which were included for the first time, provide professional buyers with forward-looking product selection opportunities.

HOSTED BUYER PROGRAM of FHC 2025

During the show, FHC Matchmaking (a tailored global F&B business event) and the Hosted Buyer Program drive value, linking high-potential partnerships. Selected participants access key suppliers, focusing time on high-yield opportunities.

1–Guaranteed High-Impact Meetings

Secure 50+ pre-vetted appointments with premium hotel procurement directors, chain restaurant central kitchen heads, and specialized meat importers.

2–Direct Access to Decision Makers

Engage F&B association leaders and hospitality group executives face-to-face, slashing negotiation cycles by 60%.

3–Actionable Market Intelligence

Gain critical insights into China’s $150 billion meat market dynamics and evolving import regulations.

4–VIP Advantage

Enjoy all VIP benefits including access to the VIP Lounge, welcome package and accommodation during the exhibition period (Only for VIP delegations).

Proven effective last time:?50+?targeted sessions for?136?elite buyers from Malaysia, South Korea, Kazakhstan, Russia, Brazil, including Pan Pacific Hotels Group, MRCA, Kazakhstan Restaurant Association, Ya Kun Kaya Toast, etc. With?90%+?satisfaction and success rates, it delivers tangible results.

FHC 2025: Pioneering Innovation, Driving Global Business最先出現(xiàn)在IMSINOEXPO。

This mega event, known as the “Premier Expo of the Frozen Food Industry Chain,” will feature:

• 50,000 square meters of exhibition space
• Over 800 quality enterprises participating
• An expected attendance of 100,000+ professional visitors

A revolutionary transformation of the frozen food industry ecosystem is brewing in the heartland of China. The expo will be held under the theme “Frozen Products+ New Ecosystem, Full Chain New Future,” introducing for the first time a “Four-Chain Integration” model covering the production chain, product chain, supply chain, and sales chain.

The 2025 HOTELEX Zhengzhou International Hotel Supplies and Catering Exhibition, as a flagship event under Shanghai IM Sinoexpo with over 30 years of experience in the catering, food, and hotel industries, will make its debut in Central China. By joining forces with the China Frozen Food Expo (Zhengzhou), it will create a super event for the central region’s catering and food industry!

The exhibition will focus on key sectors including:

• Coffee and tea beverages
• Bakery and ice cream
• Catering equipment
• Hotel and guest room supplies
• Aquatic and meat frozen products
• Pre-prepared ingredients and seasonings
• Rice and flour products
• Food processing and packaging equipment
• Cold chain technology equipment

Industry leaders such as Sanquan, Shuanghui, Anjoy, Guoquan, Jiashibo, Qianwei Central Kitchen, Yuanxiang, Zhongpin, Jinjin, Fuchungyuan, Wenshengji, Qihui, Zenyun, Bingyu, Binxi Group, and many others will gather at this event.

While traditional exhibitions only focus on transactions, the four-chain model transforms the China Frozen Food Expo (Zhengzhou) and HOTELEX Zhengzhou Exhibition into a “connector” for the industry ecosystem.

Join us on August 8-10 at the Zhengzhou International Convention and Exhibition Center to witness how innovation and ecosystem integration are writing a new chapter in the high-quality development of the frozen food industry!

The era of Frozen Products+ brings unlimited possibilities!

Frozen Products+, Full Chain Integration! The 18th China Frozen Food Expo & HOTELEX Zhengzhou – Opening August 8, Restructuring a Trillion-Yuan Industry Ecosystem最先出現(xiàn)在IMSINOEXPO。

Sinoexpo Informa Markets’ development reached a peak before the pandemic. During the pandemic, Sinoexpo discussed and formulated an integrated online-offline development strategy and a series of innovative initiatives, and leveraging the post-pandemic market growth wave, achieved record performance growth for the following two years.

Entering 2025, Sinoexpo’s development has encountered a “Bottleneck” period. This includes both market uncertainties and challenges to Sinoexpo’s core competitiveness. Against this background, how will we break through? How can we overcome these bottlenecks? This is a major issue facing Sinoexpo’s sustainable development. This mid-year meeting will focus on this theme, divided into the following 5 topics:

1. Sustainable development (promoting growth, accelerating momentum)
2. Breaking old patterns and establishing new ones (innovation, intelligent transformation)
3. Development strategies (seeking new transformation models)
4. Talent, organization and incentive mechanisms (adapting to Sinoexpo’s new growth dynamics)
5. Others: Open Ideas (generating ideas and sharing perspectives from different angles)

Each department and team will pool their wisdom and speak freely at the mid-year meeting. After the meeting, discussions will be summarized, consensus formed, compiled into a publication that will become Sinoexpo’s development guidelines for the next 3-5 years.

Members of the company’s rotating chairmanship, Executive Chairwoman Ms. EUNICE Weng, and the company’s Executive Vice President and current Rotating Chairman Mr. JONATHAN Ni served as moderators for the morning and afternoon sessions respectively. Ms. Weng delivered the opening speech, first extending a warm welcome to everyone attending this gathering of Sinoexpo’s elite talents. She pointed out that this mid-year meeting themed “Breaking Through Bottlenecks” would feature 66 speakers sharing insights around 5 major theme topics, with 20% of the participants attending for the first time. The meeting brought together Sinoexpo’s emerging forces to contribute ideas and strategies for the company’s sustainable growth.。

Topic One: Sustainable Development (Promoting Growth, Accelerating Momentum)

This session was moderated by Ms. HELEN Fan, a member of the company’s rotating chairmanship and Executive Vice President. She summarized this discussion segment with the keyword “resilience.” She emphasized that colleagues must make proactive choices rather than face passive elimination. Following this, 15 partners from various project teams presented their perspectives using vivid viewpoints and authentic case studies, covering topics including:

“Content Partner Program,” “Going Global Strategy,” “Digital Management Dashboard,” “Industry Chain Extension,” “Finding New Tracks,” “Upgrading Content Ecosystem,” “Diversified Breakthrough,” “Competition-Driven Development,” “Regional Strategy,” “International Market Expansion,” “Innovative Synergy, Quality Development,” and more. Everyone contributed ideas and strategies for the company’s sustainable development, growth promotion, and acceleration with full enthusiasm and positive energy.

In conclusion, Ms. Fan pointed out that the three core driving forces for enterprise value creation are immediate profitability, linear growth capability, and exponential sustainable development capability, which correspond respectively to the bottom line of survival, development momentum, and the ultimate test of navigating through business cycles. For enterprises to achieve development across cycles, they must possess sustainable development capabilities.

Topic Two: Breaking Old Patterns and Establishing New Ones (Innovation, Intelligent Transformation)

The second theme was “Breaking Old Patterns and Establishing New Ones (Innovation, Intelligent Transformation),” moderated by Ms. STELLA Zhong, a member of the company’s rotating chairmanship and Executive Vice President. Fifteen colleagues from various business units and branch offices presented selected case studies including “Building a Comprehensive New Media Promotion Ecosystem,” “Financial Inquiry Automation,” “Creating Cross-Industry Training Camps,” “How to Better Utilize AI and Other New Productive Forces,” “Packaging Premium Resources for Collaborative Symbiosis,” “Exploring New Fields Through Conferences,” and “From Innovative Talent to Innovative Organization to Innovative Tools.” These presentations comprehensively demonstrated how various teams at Sinoexpo are breaking through development bottlenecks by discarding outdated approaches and establishing new ones through innovation and intelligent transformation.。

Topic Three: Development Strategies (Seeking New Transformation Models)

The third topic of the meeting addressed “Development Strategies,” moderated by Ms. EUNICE Weng, a member of the company’s rotating chairmanship and Executive Chairwoman. She divided this theme into two parts: new development strategies for mature exhibitions, and exploration of NEW LAUNCHES for new exhibitions/events/products. Fifteen colleagues shared their thoughts and practices on BD, covering topics such as “Being a Localized Innovator,” “Anchoring New Productive Forces,” “From Large and Beautiful to Specialized and Refined,” “Launching the New Lighting Exhibition,” “Becoming a Digital Application Provider,” “Realizing Industry Value Creation and Connection Platform,” “Developing Industrial Ecosystems,” and more. Building on everyone’s presentations, Ms. Weng proposed the concepts of a second growth curve (breakthroughs in exhibition-related areas, cultivation and scaling of new projects, online breakthroughs combined with offline elements) and a third growth curve (digitalization of products, profitable models for services beyond exhibitions). These insights provided numerous inspirations for the audience.

Topic Four: Talent, Organization and Incentive Mechanisms

Topic four addressed content related to talent, organization, and incentives, moderated by Ms. DENISE Fu, the company’s CHO. She shared statistics on Sinoexpo’s total number of employees, average age, and the distribution ratio of post-90s and post-00s employees, pointing out that Sinoexpo’s employee age structure and composition are trending younger. Subsequently, speakers engaged in discussions around this theme, covering:

-Regarding talent: Versatile talent, reshaping the “wolf spirit” culture, talent in the AI era, external recruitment versus internal training, promotion versus elimination.

-Regarding organization: Innovative organizational structures adapting to growth-oriented enterprise development, including company, business unit, team, and group levels.

-Regarding incentives: Reform and adjustment of existing annual salary and commission distribution structures, encouraging innovation, developing new growth, breakthrough incentive policies for challenging projects and continuously growing projects. Balancing distribution for underperforming projects.

Some new suggestions and initiatives were proposed by the speaking representatives, including: building tri-functional composite teams, innovative project incubation, using AI tests for talent screening, and constructing BD innovation groups. These proposals were particularly innovative and fresh.

Topic Five: Open Forum

This session was moderated by Mr. JONATHAN Ni, the company’s Rotating Chairman, who invited speakers to share ideas from different perspectives around the three-year sustainable development roadmap, from strategic development implementation to annual growth, in conjunction with the online-offline integration white paper and the ten-year doubling plan’s development progress.

Participants spoke freely, proposing ideas such as establishing industry alliances, upgrading and iterating competitions, breakthrough strategies for the Travel Expo themed exhibitions, Sinoexpo Premium’s creation of industry solutions, innovative models and pricing innovations for furniture factory direct sales, as well as the finance department’s comparative insight analysis of the company’s business revenue. These discussions covered different levels and dimensions, providing significant benefits to all attendees.

Conclusion from Mr. Wang Mingliang

Finally, the host invited Mr. Wang Mingliang, founder and director of Sinoexpo Informa Markets, to deliver the meeting’s conclusion. Wang mentioned the company’s performance in the first half of the year, noting the growth in net exhibition area and visitor numbers, with particularly significant growth in overseas visitors. However, he also acknowledged a slowdown in growth rate, frankly admitting that the company has encountered a development bottleneck. Against this background, this mid-year meeting was held with the hope of providing a roadmap for the company’s development over the next 3-5 years. Mr. Wang pointed out that the overall economy is currently in a period of slow growth, and the money-making skills of the past are no longer sufficient for the present. He called on everyone to focus more on substance and less on slogans in their future work. Reviewing the company’s history, he noted that Sinoexpo has experienced both bottleneck periods and rapid development phases. Looking at the elements of the previous three growth cycles: the “substance” of the first round was acquiring and introducing branded projects; the “substance” of the second round included venue factors and strategic positioning; the “substance” of the third round was the spin-off of hotel, catering, and lifestyle exhibitions, regional development, and innovation. The “substance” of the new round will unfold in the coming half year. Mr. Wang then shared several stories about willpower that he had recently read, using these to inspire all Sinoexpo colleagues. He emphasized that to achieve the company’s ten-year doubling plan, everyone needs to continuously strengthen their willpower and work together to “climb over that mountain,” which was also the main purpose of today’s meeting.

“Breaking Through Bottlenecks” -the mid year meeting of IM Sinoexpo was held in Shanghai最先出現(xiàn)在IMSINOEXPO。

Targeted Policy Package Promotes Exhibition Quality Upgrade

The Measures include nine provisions across three sections: cultivating high-quality exhibitions, enhancing driving effects, and strengthening service guarantees. After comprehensive evaluation, leading exhibitions, quality exhibitions, and innovative exhibitions will receive financial support of up to 1 million yuan, 600,000 yuan, and 300,000 yuan respectively.

“The Measures offer not only financial support but also a comprehensive policy package to further enhance the international and professional standards of Pudong’s exhibition industry,” said Cao Lei, Deputy Director of Pudong Commerce Commission. “While providing financial support to leading, quality, and innovative exhibitions, we also hope these exhibition companies will establish regional headquarters for multinational corporations in Pudong to elevate their capabilities and standards.”

Currently, the Global Association of the Exhibition Industry (UFI) and the International Association of Exhibitions and Events (IAEE) have established representative offices in Pudong, and several renowned exhibition enterprises including Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. have been recognized as headquarters enterprises.

International Profile Highlighted, Cultivating Fertile Ground for Exhibition Growth

Pudong New Area in Shanghai has consistently regarded the exhibition industry as an important pioneering sector, continuously cultivating industry entities and functional platforms, attracting a number of internationally influential exhibitions with high industry relevance to be held regularly in Pudong.

In 2024, Pudong New Area hosted 217 trade exhibitions covering 8.664 million square meters, accounting for nearly half of the city’s total. These exhibitions attracted 133,000 exhibitors and 8.034 million professional visitors, including 23 large-scale exhibitions exceeding 100,000 square meters, such as the Furniture China Fair. The Pudong International Exhibition accounted for 92.2% of the total number of exhibitions and 94.3% of the total exhibition area, highlighting its international profile.

“Shanghai, especially Pudong, is the largest exhibition market in Asia. I believe Pudong has all the key components for a thriving exhibition industry, including high-quality venues, high-quality exhibition organizers, and strong government support. When you combine all these elements, you drive positive development in the exhibition industry,” said Mark Cochrane, Asia-Pacific Regional Director of UFI.

In recent years, to promote high-quality development of Pudong’s exhibition economy and continuously enhance its driving effects, Pudong New Area has implemented a series of measures to strengthen exhibition investment promotion, promote integrated development of culture, tourism, commerce and exhibitions, and optimize the business environment for exhibitions. These include conducting targeted exhibition investment promotion; aligning quality cultural consumption exhibitions with major municipal and district activities and consumption periods; and establishing a coordination mechanism for Pudong’s exhibition industry with nine departments working together to provide one-stop services for intellectual property protection, rapid customs clearance for exhibits, and entry-exit convenience for exhibitors, while further regulating the service market to ensure safe, orderly, and healthy development of the exhibition industry.

Shanghai Pudong Releases Measures to Promote Quality Upgrade of Exhibition Economy, IM Sinoexpo Recognized as Headquarters Enterprise!最先出現(xiàn)在IMSINOEXPO。

The exhibition is guided by Shanghai Municipal Administration of Culture and Tourism, co-sponsored by China Tourism Association, and hosted by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd. and Shanghai International Convention & Exhibition Co., Ltd.

On March 21, Shanghai Municipal Tourism Development Conference was held in Shanghai, which outlined a clear blueprint for the future of Shanghai’s tourism industry and clarified the development direction and key tasks. The upcoming launch of Tourism Plus Shanghai 2025 is a strong implementation and positive implementation of the spirit of the conference. Relying on the four exhibition halls in Pudong and Puxi, Tourism Plus Shanghai 2025 will fully promote the deep integration of “other industries + tourism” at the level of industrial coordination, help traditional industries such as hotels, catering, retail and tourism closely interact, foster new business forms, and build a new pattern of tourism development in the whole region. In terms of innovation leadership, TPS2025 will attract more than 6,000 exhibitors to actively participate, bringing tens of thousands of new products radiating around the world and injecting a steady stream of fresh vitality into the tourism industry chain. In terms of technology and environmental protection, many robot enterprises, new energy enterprises, and green building materials enterprises gathered to lay a solid foundation for the intelligent upgrading and green and sustainable development of the tourism industry. Through the all-round linkage of the culture, tourism, business, sports and exhibition, the spillover effect of the exhibition will be continuously amplified. From stimulating the potential of tourism consumption, stimulating the consumption of surrounding industries, to enhancing the influence of the city’s tourism brand, TPS2025 will comprehensively boost the relevant consumption momentum, and firmly promote Shanghai’s tourism industry to make strides in the direction of high quality and innovation.

TPS2025 not only reflects the current industrial trends and market trends, but also proactively shapes the broader blueprint of the tourism industry through forward-looking theme setting, resource aggregation and ecological incubation, and through “tourism + other industries” and “other industries + tourism”, becoming a key node of the global tourism industry innovation network.

This exhibition encourages exhibitors to release new products for the first time every spring to the exhibition, and provides diversified public display platforms for new product promotion: SMG live broadcast room, road show, promotion meeting, forum, competition special products, lifestyle festival experience, etc. More than 6,000 exhibitors are expected to bring tens of thousands of new products radiating domestic and even global markets, such as the Prado Museum VR Art Exhibition from Spain that will make its global debut at the TPS2025.

Special exhibitions, lifestyle festivals and competitions are important bridges connecting new products from enterprises and professional enthusiasts, as well as major stages for driving new consumption of lifestyle. The special exhibition will bring demonstration innovative lifestyle scenes. The lifestyle festival and competition will bring new products, new skills and new ways of playing. These innovations will lead to new consumption trends.

This year, there will be many special exhibitions such as “2025 Roadtrip Show”, “TPS Immersive Experience Exhibition”, “BBDS”, etc., and lifestyle festivals such as “Shanghai Tourism Quality Life Festival”, “Water Sports Carnival” and “Lure Carnival”, as well as virtual sports and Lure fishing events.

At the National Exhibition and Convention Center(Shanghai）, there will be many lifestyle festivals such as “HOTELEX Shanghai International Coffee, Wine and Food Festival”, “Global Flavor CHA Drink Culture Festival”, “HOTELEX x FOODAiLY INNOVATION EXPO”, and 15 international and domestic competitions covering coffee, drinks, cooking, baking, desserts, chocolate, ice cream, wine, catering and other content.

At the Shanghai New International Expo Center, there will be many special exhibitions such as “Hotel Brand Investment and Franchise Zone”, “DJSER Design Recommendation Zone @ Shanghai”, as well as the “Hotel & Shop Plus Cultural and Tourism Lifestyle Festival” for accommodation supplies. There are also hotel uniforms, hotel room skills, cleaning skills and other competitions.

At the Shanghai Convention & Exhibition Center of International Sourcing, there will be special exhibitions such as “popular check-in art and visual display Hall”.

All these activities have brought trend reference for creating new consumption scenarios and driving the industry’s wind direction.

From March 30^th to April 2^nd, HOTELEX – Shanghai International Hospitality Equipment & Food service Expo will be held at the National Exhibition and Convention Center (Shanghai), focusing on hospitality, food and beverage, coffee and tea, chain and franchise, and other industries.

From March 30^th to April 2^nd, Tourism Plus Shanghai 2025 and China (Shanghai) International Boat Show and The Lifestyle Show Shanghai 2025 will be held at the Shanghai World Expo Exhibition & Convention Center, focusing on tourism and healthcare, boat industry, outdoor leisure and other industries.

From March 31^st to April 3^rd, Hotel & Shop Plus-Shanghai International Hotel, Shop, Office and Public Space Expo, which expanded its exhibition scope this year, will be held at Shanghai New International Expo Center, focusing on architectural decoration, commercial design, clean and sanitation and other industries.

From March 31^st to April 1^st, Modern Concept World Expo, which is new this year, will be held at Shanghai Convention & Exhibition Center of International Sourcing, focusing on art and visual display industry.

Key Highlights of Tourism Plus Shanghai 2025 Unveiled最先出現(xiàn)在IMSINOEXPO。

400,000 sqm of exhibition space featuring 3,000+ exhibitors from around the  world. Extensive Showcase of the hospitality and catering value chain.

Audiences can take a taxi to “Huaxiang Road P8 Parking Lot (near the East Lobby)” or “Xumin East Road at the intersection of Panxiu Road (near the West Lobby)”. After getting off the taxi, you can cross the pedestrian bridge to enter the East Lobby and West Lobby respectively.

Audience entry by car is recommended to park in the surrounding car parking (green area)(*P.S. Parking in the venue is inconvenient), according to the needs of the visit, choose a suitable route into the exhibition hall.

Metro Line 2–National Exhibition and Convention Center Station

• National Exhibition and Convention Center Station, Exit 4, Exit 5 and enter the exhibition hall through the 0-meter level (1st Floor) Audience’s path ;
• National Exhibition and Convention Center Station, Exit 6, turn right into the hall at Gate 7 and arrive directly at the exhibition hall, via the escalator to the West 8-meter level (2^nd Floor NECC Footpath) Entrance;

Metro Line 17 – Zhuguang Road Station

Exit 2 of Zhuguang Road Station, go to Exit 2 of the underground passage and arrive at the North Square of NECC, or go to the North Entrance.

Get on at【Hongqiao Terminal 1】- Take Metro Line 10 – Get off at 【Hongqiao Railway Station】- Transfer to Metro Line 2 – Get off at Exit 5 of 【National Exhibition and Convention Center Station】.

Get on at 【Hongqiao Terminal 2】- Take Metro Line 2 – Get off at Exit 4/5/6 of 【National Exhibition and Convention Center Station】.

Walk to 【Pudong International Airport Station】-Take Metro Line 2 – Get off at Exit 5 of 【National Exhibition and Convention Center Station】.

Booth Inquiry:
Jason?Jin
Tel: +86 21 3339 2197
Junyan.Jin@imsinoexpo.com

Media & Visitor Consulting:
Lizzy Chen
Tel: +86 21 3339 2566
Lizzy.chen@imsinoexpo.com

Register and get your ticket in advance  

Avoid to queue on site!

Traffic Route Guide丨2025 HOTELEX Shanghai最先出現(xiàn)在IMSINOEXPO。

Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd.?has seven exhibitions recognized in the list:

2024 Shanghai Brand Exhibitions

• 22nd HOTELEX SHANGHAI
• 29th FURNITURE CHINA

2024 Shanghai Outstanding Exhibitions

• 27th FHC
• 22nd CPHI China
• 2024 HOTEL&SHOP PLUS Shanghai
• 17th PMEC China
• 29th PROPAK CHINA

Multiple Exhibitions of IM Sinoexpo Awarded “2024 Shanghai Brand Exhibition” and “2024 Shanghai Outstanding Exhibition” Titles最先出現(xiàn)在IMSINOEXPO。

Shanghai IM Sinoexpo, a leading Sino-foreign joint venture in China’s exhibition industry, boasts a portfolio of renowned trade fairs. Its flagship event,?HOTELEX Shanghai?(The Shanghai International Hotel & Catering Industry Expo), stands as Asia’s largest and most influential platform for the hospitality and foodservice sectors. The exhibition covers upstream and downstream industry chains, including commercial kitchen equipment, tableware, premium food ingredients, beverage supply chains, coffee and tea solutions, bakery and ice cream technologies, alcoholic beverages, food processing and packaging machinery, and franchise resources.

Building on its Shanghai flagship, the?HOTELEX series?has adopted a global expansion strategy:?“Rooted in the Yangtze River Delta, anchored in the Greater Bay Area, expanding into Central-Western China, and advancing into Southeast Asia.”?In 2024, the series will tour major domestic and international commercial hubs—Shanghai, Guangzhou, Chengdu, Jakarta, Bangkok, and Shenzhen—showcasing over 12,000 premium exhibitors and attracting more than 920,000 professional visitors. The partnership with Frozen Cube not only reinforces IM Sinoexpo’s localization strategy to penetrate the “Central China Granary” market but also propels Frozen Cube’s leap from a regional leader in Henan to a national and global player.

Building Bridges of Collaboration and Ushering in a New Chapter for the Food Industry

At the ceremony,?Mr. Wang Mingliang, Founder and Executive Director of Shanghai IM Sinoexpo, commended Frozen Cube’s expertise in the frozen food sector, praising its?Frozen Food Expo?as a “highly popular, large-scale, and professional event.” He emphasized that the partnership marks a significant milestone for the exhibition industry, combining IM Sinoexpo’s localized operational strengths with Frozen Cube’s platform to launch a “four-exhibition -Interaction” initiative in 2024. This collaboration is expected to elevate China’s exhibition industry to new heights of scale, depth, and global competitiveness.

Mr. Chen Zhenjie, Vice President of the China National Food Industry Association and former Deputy Director of Henan Province’s Department of Industry and Information Technology, hailed the partnership as a landmark strategic move. “This alliance is not only a consolidation of corporate strengths but also a critical exploration for innovation and upgrading in the food industry,” he stated. He expressed confidence that the collaboration would set a benchmark for high-quality development in the sector.

Mr. Mu Peilong, Chairman of Henan Frozen Cube Exhibition Group, underscored the transformative potential of the partnership. “This agreement lays a solid foundation for Frozen Cube’s future growth. We will leverage IM Sinoexpo’s professional expertise and industry influence to innovate our business models, expand market share, optimize talent structures, and enhance team capabilities,” he remarked. Frozen Cube remains committed to open, collaborative, and win-win partnerships to shape a brighter future for the industry.

Following the speeches, Mr. Wang Mingliang and Mr. Mu Peilong signed the strategic agreement amid applause from attendees, formally establishing the partnership and heralding a new developmental phase for Frozen Cube.

Strategic Cooperation Agreement Signed Between IM Sinoexpo and Frozen Cube最先出現(xiàn)在IMSINOEXPO。